Can’t say I didn’t call it…but it is now official: Microsoft’s KIN project is now officially dead. The KIN team will now be integrated into the Windows Phone 7 team. Just yesterday I posted that I found it strange that nothing was ever announced about the EU launch date…I wonder if the rumored update will ever see the light of the day now. On a brighter note; it will be interesting to see how KIN Studio will be integrated into Windows Phone 7.:

“We have made the decision to focus exclusively on Windows Phone 7 and we will not ship KIN in Europe this fall as planned. Additionally, we are integrating our KIN team with the Windows Phone 7 team, incorporating valuable ideas and technologies from KIN into future Windows Phone releases. We will continue to work with Verizon in the U.S. to sell current KIN phones.”

Continue reading KIN is DEAD! →

KIN prices dropping and software update coming

Microsoft’s KIN phone may be on the way out, at least that what all the signs are pointing out. Verizon and Redmond don’t want to communicate on the estimated sales of both handsets since their launch a little bit more than a month ago and this can only mean that they aren’t worth talking about (contrast this with Apple’s 1.7 million iPhone 4 sold in a single day…) Some Verizon workers are now claiming that they are being outsold by the Palm Pre (how lame is that?). To try to make things a little better Verizon is hopelessly going to lower the KIN One price to $29 and KIN Two to $49, unfortunately they will still require a $29/or more data plan. On a brighter note; A software update is apparently in the works and should be released this summer. I find it rather “strange” that we haven’t heard anything new about the worldwide launch of both device (and there still is no carrier enrolled in France!). My advice to Microsoft would be: Forget about it, integrate Kin Studio into Windows Phone 7. KIN is dead.

Source: Cnet, BGR and Microsoft

KIN Media Sync for Mac

Mark/Space, makers of the award winning Missing Sync application for Mac have announced today that are the company providing the Mac synchronization software for Microsoft’s KIN handsets launching today.

Sync music:
KIN Media Sync for Mac syncs whole playlists of music you’ve created in iTunes to your phone – your tunes, to take with you and listen to wherever you go. And, sync music from your phone to your Mac, easily.

Sync photos:

Pictures of friends. Photos of family. Sync albums of photos you create in iPhoto on your Mac to your phone. Snap a photo. Share a photo. Sync photos you take with your KIN phone to your Mac, too.

Sync video:

Your movies – to go. KIN Media Sync converts and transfers digital video and home movies for a great viewing experience on your KIN phone. Plus, shoot video with your phone and KIN Media Sync will bring it to your Mac.

KIN users who wish to sychronize their handst with a Mac can just head over to the KIN Media Sync for Mac page and download the application.

KIN to merge with Windows Phone 7: as soon as possible please

Microsoft is in small PR nightmare with the launch of the two KIN handsets this month. On one hand they are heavily promoting Windows Phone 7 as their new mobile platform while at the same time launching to feature phones that have in my opinion no place in Microsoft’s upcoming mobile catalog (once WP7 is out). Since the very beginning the company has said that KIN’s features will, in the future, found there way into Windows Phone 7 and it seems that things may be (hopefully) accelerating a tiny bit now that people are openly criticizing the KIN’s pricing plan and wondering if project will ever be a success. When asked about the possibility of seeing downloadable applications on the KIN ONE and KIN TWO, Microsoft’s Greg Sullivan had this to say:

Neither the Kin One nor the Kin Two has the ability to download applications and games — taking it out of the realm of most smartphones — but Microsoft said it plans to allow app downloads in a future version as services are merged with upcoming Windows Phone 7 devices.

“Over the longer term, we’ll be merging [Kin and Windows Phone 7] platforms and having downloadable apps,” said Greg Sullivan, senior product manager in Microsoft’s mobile communications unit.

I don’t wish failure for the KIN phones but the sooner some of the features (KIN Studio, KIN SPOT) find their way into Windows Phone 7, the better. Microsoft could still sell KIN handsets in the future but only if the price plan is lower than what is currently offered.

Source: Computerworld

Microsoft’s KIN ONE and KIN TWO from a Teenager’s point of vue


I can’t say I’m really optimistic about Microsoft’s KIN success but this doesn’t mean that I’m right. ZDnet’s Matt Miller is currently doing something really interesting: He actually gave both KIN handsets to his daughters and later asked them their first impressions.I encourage you to head over to his blog and check out his daughters first impressions. He will post a full review of both devices in the coming days which should be interesting.
Here’s Maloree’s first impressions of the KIN ONE:

When i first opened this futuristic cylinder of a box I thought the packaging was very unique! But when i first saw the phone it was quite small and very light weight, which made me feel it wasn’t very good quality. After putting in the battery and starting it up the set up and main operating was very confusing because it wouldn’t recognize my Gmail password. My dad had to help reset my password on my Windows Live account so I could login. I think they can make it a little more user friendly. When I first started texting the space bar got a little annoying, it clicks in an odd way. When looking through contacts it was very disappointing because it includes all friends on MySpace and Facebook who include there phone numbers and I didn’t really want all of that information in my contact list. I think it would be easier to add your own contacts instead of it automatically putting people you may not want in your contacts. I do enjoy the unlock screen when you have to flip a virtual page with a welcome message reading “Nice to meet you.” Under settings they have a very personalizable feature of color schemes including my favorite blue also green, red, and pink. Texting on the keyboard is very easy to text with and also I love the fact that it shows it as a conversation. I think the texting features will be very teenage friendly. But the music you have to have a Zune Pass to get music so I will need my dad to help me set that up on the computer. The volume button on the side is very handy and easy to operate. The camera seems to also be very high quality, compared to my other phones! After using the phone for a couple of hours I have started to really like this phone and have gotten used to the form factor and keyboard. The speed is quite brilliant compared to the HTC Touch Diamond since it doesn’t take as long of a time to get from place to place. I’ll keep using and messing around with the Kin One and keep you in touch.

Source: ZDNet

In-depth KIN ONE and KIN TWO Review

PhoneArena has posted a fairly in-depth review of the KIN ONE and KIN TWO handsets yesterday with lots of info of a camera sample for you to check out. Some interesting bits are also found in there like the fact that video’s capture in HD on KIN TWO can’t be synced to the KIN Studio over-the-air because of their size so the user will have to plug-in his handset to his PC via USB to manually upload them. What is worrying though is the quality of the web browser which is based on the IE Mobile version found in Windows Mobile 6.5.3; loading performance is said to be abyssal and rendering is only passable (takes a while for the page to re-render when zooming). Windows Phone 7′s browser is supposedly based on a newer version (based on IE 7 and some IE 8 ) that will hopefully don’t suffer from all those drawbacks (performance in the CTP Emulator isn’t really great right now tho…). KIN’s saving grace may come from the upcoming update that are scheduled to be pushed before the end of the year (and more in 2011).

Continue reading In-depth KIN ONE and KIN TWO Review →

KIN Review round-up: Microsoft should have canceled the project ?

The first KIN reviews are popping up today and the general consensus is that the products just doesn’t have a place in the market now. It isn’t that the hardware is bad or that the software lacks several key features (both aren’t stellar and having a Tegra APX2600 is useless if it can’t be used for anything remotely interesting…), what kills it is the fact that both devices will be priced like smartphones and with smartphone data plans even though they are far from being such phones (no calendar,no gps mapping, no productivity suie etc..). Ever since the announcement last month I (and virtually every other website out there) said that in light of the current market and lack of features of the KIN phones (and now that Windows Phone 7 is announced and heavyly consumer oriented); KIN’s only saving grace will be the price of the hardware and the data plan associated with it. Unfortunately, Verizon and Microsoft have decided to screw the whole thing up:

To get the most from KIN, Verizon Wireless customers will need to subscribe to a Verizon Wireless Nationwide Talk plan and an Email and Web for Smartphone plan. Nationwide Talk plans begin at $39.99 monthly access. Email and Web for Smartphone plans start at $29.99 for unlimited monthly access.

Who the hell would pay for a KIN One or KIN Two $49.99 and $99.99 respectively after a $100 mail-in rebate when you can get an iPhone 3GS, HTC Legend or a Palm Pre PLus for a similar price?
I still stand by what I said a little while ago: Microsoft didn’t have the balls to can the project last year (especially after “wasting” $500M on Danger). Now let’s forget about all this and integrate Kin Studio into Windows Phone 7 please.

Here’s Engadget‘s conlusion:

You could get a Pre Plus — an immeasurably better phone with much of the social networking integration of the Kin devices — for $29 coupled with a smartphone and voice plan. Or you could spend a little more upfront and get a BlackBerry Tour 9630, Droid, Incredible, or Droid Eris — all much, much better phones with excellent social networking options. The list really goes on — and again, if you were a teenager or young adult with all of these great options laid out before you, the idea of choosing this severely limited device which doesn’t do a single thing better than even the most basic Android device is kind of crazy. Microsoft has hinted that it wants to shake up the text-centric featurephone market with Kin, but guess what? You categorically cannot even fathom to do that when you’re charging for smartphone data. It’s insulting to suggest otherwise.

And that about sums it up — there are much better choices for much less money on the market, and Microsoft hasn’t demonstrated to us why you would choose this phone over those. You could argue that the 720p video recording is a hook, but our results weren’t that outstanding, and we don’t know anyone who needs HD video on a phone so desperately that they’re willing to overlook all of these faults. In the end, we’re left with two orphan devices — phones that feel like they should have been killed before they made it to market, but somehow slipped through. It’s clear to us from conversations we’ve had with Microsoft that there are people at the company with good ideas about what phones should and shouldn’t do, but we don’t feel the Kin is representative of those ideas. The execution (or lack thereof) on these products makes us legitimately concerned about what the company will do with Windows Phone 7. We can only hope that the similarities between those devices and the Kin handsets don’t stretch much further than the “Windows Phone” label, because in our estimation, Kin is one side of the family that needs to be disowned… quickly.


This bizarre pricing will make potential Kin buyers’ minds jump from messaging phones, which the Kin compares favorably to, to thoughts of smartphones, with app stores and full mapping and real browsers. Droids. The similar looking Pre. Or a BlackBerry. The stuff that you might not consider if you were considering a phone like the Kin in the first place—overkill!—but which Verizon has made you consider by not giving these handsets the pricing they deserve, instead opting to pit them against monstrous foes, endangering the Kin concept, and slowing our inevitable progress toward cloud services like Studio.

As a dumbphone killer, the Kin is an easy pitch. As a smartphone competitor, it’s hopeless.

Pocketnow‘s video:

KIN One and KIN Two pre-orders starting May 6th, launching May 13th

Nothing is official yet but according to an internal Verizon report (pics) Microsoft’s KIN ONE and KIN TWO handsets are going to be available for pre-order on May 6th and will starting shipping on May 13th. This isn’t really surprising given that we already knew that both devices are expected to launch this month. The info that everybody wants to know now is; what kind of data and voice plan is Verizon going to offer and how much are those plans going to cost. The success of KIN will be highly depended on the price of the devices and the carrier contract.

Source: SlashPhone

Microsoft launches Windows Live Messenger phone

Microsoft just sent me an interesting press release a few minutes ago. The company is announcing the launch of a Windows Live Messenger handset in partnership with French carrier SFR. The Messenger Edition 251 by SFR is described as the first phone aimed at the youth market. Interestingly this sounds a lot like what MS is supposedly doing with Project Pink in the US. As you can see in the picture above the phone has a full azerty keyboard and features a dedicated Messenger Buddy button. No info was release on the ODM/OEM building the device or the OS powering it. Microsoft & SFR are also launching a dedicated website:

The Messenger Edition 251 is available today in France for €79 with a pre-paid contract.

Messenger Edition 251 by SFR, au cœur de la stratégie mobilité de Microsoft et SFR

Premier éditeur deservices mobiles en France avec près de 6 millions d’utilisateurs mensuels, dont 2.6 millions sur Windows Live Messenger, Microsoft propose aux utilisateurs une expérience numérique fluide, en leur donnant facilement accès à leurs services préférés, tels que Windows Live Messenger, Hotmail, MSN ou Bing, en situation de mobilité.

En lançant Messenger Edition 251 by SFR, Microsoft souhaite démocratiser le marché des mobiles communautaires en plein essor, en proposant son service de messagerie Instantanée emblématique à une nouvelle catégorie d’utilisateurs.

« Les jeunes de moins de 25 ans comptent parmi les plus fervents utilisateurs de nos services Internet, affirme Nicolas Petit, Directeur de la Division Mobilité chez Microsoft France. Nous sommes donc heureux de pouvoir leur offrir, en partenariat avec SFR, la première offre mobile parfaitement adaptée à leurs besoins, pour une expérience de messagerie instantanée sans limite, même en mobilité. Avec Messenger Edition 251 by SFR, le phénomène Messenger va connaître un nouvel essor, une nouvelle fois porté par les jeunes qui ont contribué à son succès depuis 10 ans. ».

« Messenger est incontournable aujourd’hui pour les jeunes et s’inscrit naturellement dans la promesse que fait SFR à ses clients : rester tout le temps en contact avec leursamis, en illimité ! s’enthousiasme Hala Bavière, Directrice Marketing Clients Jeunes chez SFR. Pour que les clients SFR La Carte puissent également profiter de ce service en toute liberté, nous avons choisi de lancer conjointement Messenger Edition 251 by SFR et une recharge avec Texto etMessenger en illimité spécialement adaptée ».

Steve Ballmer talks about Zune, Windows Mobile, Courier & Pink

Steve Ballmer Engadget
Engadget had a chance to sit down with Microsoft‘s CEO, Steve Ballmer and ask him a couple of interesting questions today during the Engadget Show. Regarding Zune integration into Windows Mobile, Steve confirmed that it will be part of the next version of the mobile OS. What’s not known is exactly which version he was referring too, WM6.5.1 or WM7? When asked about the Courier tablet prototype the CEO tried to dodge the question but finally hinted the a similar device may come out of Redmond (you’ll have to check the whole sequence in video to see what I’m talking about). Finally, Steve confirmed that their won’t be any Microsoft phone and that Procject Pink may be be a service associated with highend/premium phones (build by OEMs with input from Microsoft based on hardware chassis).

Source: Engadget

More Porject Pink and Windows Mobile 7 info

My man Lituus just posted some of the Pink info he got from 2 different sources and it looks mighty interesting. Accoring to them Roz Ho (head of Project Pink) is no longer part of the project and Danger as we know it is essensialy gone the way of the Dodo. Remember that all this info is still only rumors and spéculation:

The Pink name does indeed reference the singer Pink. It is indeed Roz Ho’s creation. Kudos to AppleInsider for snagging these bits. However, what they didn’t get is why the name is still around. Especially after Roz has been freed of most of her duties in the Mobile group. Pink is now all about Zune.

It is coming to Xbox first, but that is followed immediately by WinMo, later by Media Center and eventually Windows Live. And in case you haven’t noticed already, please have a look at the colors that define the Zune brand. But “Zune” in terms of Pink stands for more than a media services layer. It also defines the identity of the UX, reference designs for hardware and adds on XNA capabilities. When Ballmer recently told CNET that Zune HD is supposed to show WinMo partners what they can do with hardware, he really meant it. The spec sheet for Zune HD is very similar to those created for WinMo 7 chassis designs. And all of that together is what Pink/Zune now stands for.

And finally:

1. Pink brings the Zune philosophy to WinMo.
2. WinMo 7 is based on WinCE 6. Silverlight is important.
3. Pink is not a Microsoft-branded phone (any more). Danger/Roz Ho’s involvement is nil.
4. WinMo 7 will debut XNA in Windows Mobile (not in its current form).
5. Zune as a PMP has 1 revision left.
6. Windows Phone devices with “Pink/Zune” will be closely controlled in software by MS. Will receive marketing support. Premium pricing.
7. WinMo core-based devices can be sold by manufacturers as well. No marketing support, and UX can be replaced by manufacturer. e.g. Sense, TouchWiz etc. “Low-end” pricing.

I reported a litle while ago that I though that WM7 was going to be based on Windows CE 7 (there’s even ainternal document pointing at this possibility) so as I said everything we know about Pink and Windows Mobile 7 is still all spéculation at this point.

Read the whole post for more info here

Source: The Palace Of Limacon

Microsoft’s Project Pink Drama

Microsoft is really getting some bad coverage lately thanks to the total mess with T-Mobile’s SideKicks this past week (an it isn’t finished yet) and the on going flow of Pink articles being posted all over the place. This it’s ChannelWeb who supposedly got some info about Microsoft secret project and it isn’t looking pretty according to them (and numerous other similar articles last week).

According to a source who claims detailed knowledge of Pink, and who back in May provided with details that have since been reported by other publications (here and here), Pink was doomed from the start by poor decision-making and a management team with next to no mobile experience.

Pink is being developed by Microsoft’s Premium Mobile Experiences (PMX) team, a group within the Mobile Communications Business (MCB) of the Entertainment and Devices Division. The group is led by Roz Ho, corporate vice president and an 18-year Microsoft veteran, who was previously general manager for Microsoft’s Office For Mac group. Chris Pirich, head of engineering for Pink, came from the Xbox group, and Matt Bencke, business general manager for Pink, came to Microsoft from Boeing with virtually no software development experience.

Pink brings together technology from several different Microsoft product groups, but PMX failed to get these groups to commit to delivering their parts of the project on time, according to the source. “Pink has a lot of dependencies — the marketplace is Zune, and for games it uses XNA. Every little piece uses another division’s technology,” said the source. “PMX had lofty ideas and goals, but they totally failed to execute these with Pink.”

What’s more, Pink was originally based on Windows Mobile 7, but repeated Windows Mobile 7 delays caused PMX to switch to Windows CE, which takes longer to implement, the source said.

Read the rest here

Doesn’t look nice…and frankly I don’t care, cause I always thought that having Microsoft branded phones alongside Windows Mobile device build by OEMs was/is a stupid idea. Microsoft should only focus on Windows Mobile (and it looks like this is what they are currently starting to do).
Come on Steve, just admit that you wasted $500M on the Danger acquisition and move one please. Thank HTC for bring some excitement to the Windows Mobile crowed with products like the HTC HD2 and finish Windows Mobile 7.

Source: ChannelWeb

Microsoft Project Pink going the way of the Dodo ?

Hold on, here’ some nice Project Pink rumor for you. According to some anonymous tipster who contacted MobileCrunch, Microsoft’s Project Pink is as good as dead. Here’s the info they’ve got:

- Much of the Danger/Sidekick team has left or been fired since the 2008 acquisition. According to our source, there is “no braintrust that understands how to build a product” left on the Pink team.
- If a product does ship, it will lack the third party application support/store that rumors have indicated it would have – the remaining team members simply don’t know how to get it done.
- Amongst remaining employees, dissent is high. Much of the team uses iPhones around the office, or their old Sidekick handsets. Employees “hate the product” internally, many feeling that the division exists only to “challenge [the Windows Mobile 7 team] and upset them into competing.” Our source outright indicated that they felt the product was never intended to ship.
- At this point, the project is roughly 2 years behind schedule. In order to continue moving forward toward some undefined launch date, basics such as a calendar application have already ended up on the cutting room floor.
- On the “Turtle” (the smaller of the two devices): The touchscreen is unusable, as there are too many elements on screen at one time. “Your finger covers 50% of the screen”, says the source. The unit was designed “on the fly”, with a design drawn up and then sent to Sharp for verbatim manufacturing. Our source says this backwards design process has lead to a “near disastrous” battery life. “Designers forced Sharp to build to sketch and not ‘worry about that stuff.’”
- The UI concept work was originally done by an outside party, and Microsoft engineers have been “struggling to replicate it ever since”.

Signing off, our source says that the project “is near death and probably will be canceled.”

Well, I don’t have much to say. Just take this with a big grain of salt for the moment. I always thought that an MS branded phone isn’t a good idea anyway.

Source: MobileCrunch

Microsoft getting ready to launch a global music service

The Register is reporting that Microsoft recently told mobile operators that they can no longer use the MusicWave service once their contracts expire (MS acquired MusicWave in November 2007). After announcing that they are going to launch a new music streaming service similar to Spotify before the end of the year, rumors about Project Omni and the new Zune marketplace, this looks like the last move before Redmond enter the music business outside of the US (and Canada). I’ve also heard whispers about the announcement of Zune integration into WM6.5 at PDC09 in november. With Pink and Windows Mobile 7 on the horizon, Microsoft seems to be really busy now..

Source: The Register

Steve Ballmer: No Microsoft Phone

Michael Arrington of Techcrunch had a chance to sit down with Microsoft’s CEO Steve Ballmer to discuss MS’s future strategies. When asked about a future MS branded phone Steve answered the following:

MA: It seems like a lot of people really like the Zune HD, it’s selling out. When you look at the Zune and the Xbox, you seem to be more than capable of creating, successful end consumer devices that are hardware tied to services. When do we get our Microsoft phone? I know you guys keep saying “We will not build a Microsoft branded phone…”

SB: Well let me ask you a question. I’m going to answer your question with a question. Which is to say, look, lets just break hardware devices into two broad categories. Really high volume, and more niche. And I’ll call anything that’s under about 50 million a year niche. And I’ll call anything that’s north of 300 million a year non-niche. PC’s are not niche devices. Part of the reason I think they’re non-niche devices is, multiple people can manufacture them, they all interoperate, they work together, etc. TVs are not niche. You know, there’s more than well over 300 million of those sold a year. They interoperate in that case mostly based on standards, but with some innovation. Phones are not niche. The categories where, I think, a single player can control a large percentage of the volume are the smaller categories. What does Apple sell every year of iPods: 30 million, order of magnitude, something like that. What is the whole video game market is maybe 30 or 40 million in units a year. But when you get these categories that are 300 million, 500 million, a billion, a billion-five a year, the truth of the matter is you’re gonna want multiple points of manufacture, with a lot of innovation around it whether its supply chain, for geographic diversity, and our basic play with our software is to try and be super high volume. So I think you can have an Apple in the phone business, or a Rem, and they can do very well, but when 1.3 billion phones a year are all smart, the software that’s gonna be most popular in those phones is gonna be software that’s sold by somebody who don’t make their own phone. And, we don’t wan’t to cross the chasm in the short run and lose the war in the long run and that’s why we think the software play is the right play for us for high volume, even though some of the guys in the market today with vertically oriented solutions may do just fine.

Now, everybody (but me) seems to think that Pink is going to be one or two Microsoft branded phones but once aigain Microsoft is denying that they are ever going to do sell their owned branded devices. Oh well, we will know soon engough I guess.

Soource: Techcrunch

More Project Pink Info


Paul over at Modaco just posted what he knows about project Pink so Im going to quote him here and add my thoughts:

The Who

- Project ‘Pink’ is being developed by Microsoft’s ‘PMX’ team (Premium Mobile eXperiences), which includes the majority of the assets from the $500m of Danger, makers of the sidekick.
- The hardware partners on the project are Sharp, who you will recall previously worked with Danger on the sidekick releases.
- The key operator partner is Verizon, however Microsoft have agreements in place to offer the ‘Pink’ devices worldwide.

The Hardware

- The project is about two devices, ‘Turtle’ and ‘Pure’.
- Turtle is a slider device with a T9 keypad, similar in style to the Motorola Alexander, almost round in shape like a make-up compact.
- Turtle has a 3.5mm jack and 5 Megapixel camera.
- Pure is a sideways sliding QWERTY device, like the HTC Touch Pro2. It has no tilt mechanism.
- Pure has a 8 Megapixel camera.
- Both devices use ground breaking screen technology from Sharp, which will ‘blow everyone away’.
- The devices will be dual MICROSOFT / Sharp branded.

I still think that an MS branded phone isn’t a good idea. But oh well thats Microsoft and they love to have messy strategies…

The Software

- The Pink software suite is built on the same core as Windows Mobile 7, but shares nothing in look and feel with the new Windows Mobile OS.
- Pink includes elements of the software seen on the Zune HD.
- Pink includes XBox integration as seen on the Zune HD
- The UI is written in Silverlight and uses Seadragon.
- In true Danger style, ALL data is synced to ‘the cloud’.
- The software even has parental controls.
- The device has a unified messaging experience – the lines between IM, Email and SMS are blurred a-la MOTOBLUR!
- On device content purchases of applications / music / video etc. are supported.

Silverlight UI? now that’s interesting…as I already said,SL is going to be a big part of Microsoft future mobile strategy… Seadragon too. MS was looking to hire a Lead Dev last May to port Seadragon to Windows Mobile 7..

The Market

- Pink will be offered alongside Windows Mobile 6.5 and Windows Mobile 7! 6.5 will target business, 7 and Pink will target consumers, but in slightly different ways.

In true Microsoft fashion, a total mess. 3 different Mobile OSes on the market at the same time with MS & non-MS branded phones?
I can’t believe MS is that stupid/nuts.

The when

- CES 2010 isn’t planned as the ‘outing party’ for the Pink project currently, it will have it’s own launch.

The sooner the better cause all those Pink rumors can’t be goog fro Redmond IMO.

Source: Modaco

Microsoft Pink “phones” renders

Following yesterday’s Courier Tablet/Booklet scoop, Gizmodo just posted renders of those mysterious Pink phones, Turtle and Pure. Frankly I’m still not convinced:





Source: Gizmodo

Project Pink: A Microsoft branded phone? Maybe not

The front and the back of the de device don't line up?

The front and the back othe de device don't line up?

You have probably seen lots of talk regarding Microsoft’s project Pink yesterday thanks ot a post on apple fan site 9to5mac. I didn’t post about it, cause, frankly, I don’t know what to think about all of this. Is Microsoft going to launch MS branded phones? Is Pink only a multimedia centric software service (slapped on top of WM7) ? In my opinion, given what we already know about Windows Mobile 7 and what Microsoft has said several times about their future mobile strategy (see Microsoft’s E&D President, Robie Bach, here and this video) the last guess is more realistic. Even if an MS branded phone isn’t produced directly by Redmond the public perception would be that Microsoft is releasing a phone (the public doesn’t care if there’s a ODM/OEM etc) and this will only piss of HTC/Samsung/LG etc and go against what MS has been saying the past months.
My guess (and I’m probably totally wrong, so don’t come back and flame me in a few months please;) is that Pink is a UI/Multimedia centric Software/service slapped on top of Windows Mobile (7?) and will probably ship on high-end devices from HTC/Samsung/LG etc with some sort of PMX (Premium Mobile Experience) Logo/tag slapped on the phone. People are also probably confusing target prototypes build by MS to show off the project to mobile operators and OEM/ODMs with so-called MS branded phones.

Remember before the Origami project was unveiled everybody thought that Microsoft was building some sort of Xbox portable device. And it turned out that all they did was build target prototypes, did some promo videos with those prototypes (which then leaked on the web and started to fill the buzz about an imminent xbox protable device) to sell the project to OEM (like Asus/Samsung) who then came out with the UMPCs. I’m guessing that the same is happening here. But again, I’m probably totally wrong here.

Source: all about MS

Microsoft’s Project Pink to be unvieled on september 9 ?

Here’s some intersting info/rumor. Some people are expecting Microsoft to announced some big entertainment and media products/services around September 8/9 which is supposed to be the launch day of the Zune HD and CEDIA Expo. The Zune HD launch is nearly 100% confirmed but there seems to be alot of other things coming our way at the same time. My understanding is that the Pink project is the integration of many actual Microsoft services and brands into one big entertainment & media service (Zune+WinMo+MediaCenter+Xbox). What it basically means is that for example, a Windows Mobile phone (or should I say Windows Phone) will be able to access the Zune Marketplace (music, apps, videos), sync content directly with Win7 Media center etc. Lituus got word that :

Zune HD & Zune Software v4 coming September 9, 2009.
Media Center integration announcements for cable, satellite, and IPTV feeds coming September 9th.
Media Center & WinMo 6.5 synergy with Zune coming September 9th.
WLMM v7 demo coming September 9th, expected demo of exporting to unnamed portable devices.
My source guarantees that a final version it will definitely be available before Win7 GA.
Live Mesh/Sync/Devices (whatever the branding) v1 is coming soon (dude wouldn’t give me a date), in more places than you can imagine. Applets are coming to Marketplace.

Everything seems to be falling in place. Personaly I’m not so sure about the WinMo 6.5 and Zune synergy thing, I may be surprised though. Remember that ad agency McCann Erickson is already working on the Pink campaing. Windows Mobile 7 and SilverLight Mobile won’t be talked about until PDC09 (I heard the same thing a couple of months ago)

Source: Engadget & Limacon