Nokia rebrands Ovi services to Nokia services

The transition to Windows Phone is already well under way and the Ovi services to Nokia services re-branding announcement shouldn’t come as a surprise. A few months ago I wondered how Microsoft was going to integrate the Ovi store into the Windows Phone Marketplace, today’s announcement will surely facilitate this. The transition will start in July and end in Q4 2012.

“The reasons for this decision includes the fact that Nokia is a well-known and highly-loved brand the world over. Our mobile experiences are tightly integrated with our devices – there is no longer a differentiation. For example, if consumers want the best mobile navigation experience, they know it’s a Nokia that they can rely on. These last few years, and moving forward, our mission remains unchanged: we will continue our work to deliver compelling, unified mobile service offerings and next-generation, disruptive technologies.”

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How is Nokia’s Ovi Store going to be integrated into the Microsoft Marketplace?

This is a question I’ve been asking myself ever since the Microsoft & Nokia partnership was announced. The press release stated that “Nokia’s content and application store would be integrated with Microsoft Marketplace for a more compelling consumer experience.” I quickly assumed that this would simply mean that Nokia will have its own section the Windows Phone Marketplace similar to other OEMs and that the Ovi Store which contains Symbian applications will be slowly fazed out in the coming years once Nokia finally ships only Windows Phone based smartphones.
Sounds logical, right? Why would the current Ovi Store be integrated into the Microsoft Marketplace given that it’s only filled with content and applications that are not compatible with Microsoft’s products? Well, I tried to dig around and came across ad Microsoft Job ad that mentions the following:

The Commerce Services development team in Windows Phone Services will develop the service software to power the shared application marketplace for Nokia and Microsoft alliance. You will explore, prototype and design the integration between two marketplaces. Your job will entail creating a consistent set of APIs, workflow systems, and data systems. You will partner with end-user experience teams to deliver seamless developer and end-user experience. You will get exposure to worldwide developer demands hungry to create 1000s of applications for the application marketplaces. Take this job and make history with your awesome contributions.

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