Kincet SDK Beta released alongside extensive documentation

This is in not really mobile related but if you have been a fan of Microsoft Kinect hardware and love to code existing stuff then you should be happy to know that the Kinect Beta SDK for Windows 7 is now available for download. The package currently includes the drivers required to make the Kinect cameras work on your Windows 7 PC, sample code and following tutorials:

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Microsoft Research shows Windows Phone 7 some love at TechForum event

Microsoft Research had its TechForum event yesterday where it showcased some of it’s latest projects to the press. Windows Phone 7 happily took the center stage this year in several demonstrations. In the first video after the break you will see Microsoft Chief Research and Technology Officer, Craig Mundie, demonstrated a new UI controlled by an HTC HD7. This may or may not be what we can expect to see in the upcoming Windows 8 but it definitely shows us where Microsoft is heading with regards to UI and NUIs.

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Windows Phone 7 Kinect companion Rally Ball game video


Here’s the promotional video of the the Windows Phone 7 Kinect companion Rally Game that was just shown during the MWC congress keynote just an hour ago. It’s still unclear how the game actually works. Is the skeleton actually mapped on the players via the camera’s viewfinder or is the whole data being processed on the Xbox and then set to the Windows Phone 7 handset via Wifi? Just hit the break to see the action:

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Multi-Tasking and IE 9 Mobile and Twitter integration, Kinect interaction coming to Windows Phone 7 in second half of 2011

That’s right folsk! Steve Ballmer has just announced during his MWC eynote that full Multi-Tasking , IE9 Mobile with full Hardware acceleration and Twitter integration are coming to Windows Phone 7 in the Second half of 2011. That’s Mango for you! Stay tuned fro more… The Office hub is also being updated Hit the break for the full feature’s description:

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New Windows Phone 7 presentation Keynote: Advertising, Voice Activated search

Here’s an interesting Windows Phone 7 presentation that took place today during the Cannes Lions Festival in Fance. First off you will notice that Microsoft‘s Senior VP of Marketing, Mich Mathews announces that WP7 will launch in October..take this with a grain of salt thought as nothing has officially been said other than “in times for the holidays”. You will then see Microsoft’s GM, Kostas Mallios demonstrates how Windows Phone 7 can be used as an advertising platform. There’s a couple of interesting bits in his demo starting with the fact that voice activated search seems to work perfectly in Bing. Kostas also demonstrates that users will be able to download applications directly from the web through secure links that go straight to the application on the Marketplace (similar to the iPhone and android) and the ability for advertisers (and basically all third-party developers) to analyse the application’s usage and push down notifications to the phone to remind the user about it it (this is not the default behaviour of the app, users will obviously be able to opt-in or out of push notifications for every app). Check out the 8mins video after the break:

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Video: Chevy Volt multi-screen advertising campaign shown on Windows Phone 7, Xbox and MSN

Following this morning’s announcement here is a short overview video of Chevrolet’s multi-screen advertising campaign shown on the Xbox 360, Windows Phone 7, and MSN.

Check out this overview of Chevrolet’s partnership with Microsoft. The Chevrolet Volt will be a playable vehicle for the upcoming Xbox Kinect. The Volt will also be featured on the Windows Phone 7 and on MSN Autos.

Check out the video after the break to get a glimpse of the Windows Phone 7 application:

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Chevrolet and Microsoft announce multi-screen advertising campaing including Windows Phone 7 and Kinect for Xbox 360


Today at the 2010 Cannes Lions International Advertising Festival Chevrolet and Microsoft Advertising are announcing a multi-screen advertising campaign that incorportes Windows Phone 7 and the newly announced Kinect XBOX 360 controler to promote the Chevrolet Volt electric car launch later this year. I highly suggest you take a look at this document (PDF) detailing Microsoft’s advertising strategy. Check out the full Press Release below folowwed by a short video of the event after the break:

PARIS, REDMOND, Wash., and DETROIT – 22 June, 2010

Chevrolet and Microsoft Advertising demonstrated at the 2010 Cannes Lions International Advertising Festival today an example of the first multiscreen advertising campaign that incorporates Kinect for Xbox 360 as a way to promote the Chevrolet Volt electric car launch later this year. Formerly called “Project Natal,” Kinect for Xbox 360 delivers a whole new way to play, with controller-free games and entertainment. For advertisers, it provides an innovative way to connect with consumers by enabling them to physically explore and engage with a brand through voice and gesture.

When Kinect for Xbox 360 launches this fall, consumers will have the opportunity to take the test-drive concept to a new level by driving a Chevrolet Volt in “Kinect Joy Ride,” the first controller-free racing game from Microsoft Game Studios. After viewing the video advertisement in-dash on Xbox LIVE or on the Web, consumers will be able to unlock the Chevrolet Volt in “Kinect Joy Ride” to actually drive the car in the game.

Kinect for Xbox 360 opens a new world of controller-free games and entertainment. A special sensor recognizes players and responds to their movements and gestures. Kinect can also take pictures during gameplay, which players will be able to upload to their favorite social sites when the game ends.

“The Volt applies advanced environmental technology to give Chevrolet drivers freedom from the gas pump, making it one of the most exciting developments the automotive industry has seen in years,” said Jim Campbell, U.S. vice president, Chevrolet Marketing. “Our marketing campaign needs to reflect this. Kinect allows us to bring the excitement of the showroom to the living rooms of our customers. It’s a way for us to replicate the experience of physically engaging with a product that is essential to the customer’s purchasing decision.”

The demonstration of the potential Chevrolet Volt campaign shown at the Cannes Lions International Advertising Festival today illustrates a number of innovative ways that brands can connect with consumers through touch and gesture on the PC, TV and mobile device. One proof of concept being explored involves a mobile brand experience, in which consumers can add a local Chevrolet promotion event to their calendar to go test-drive a Volt or use voice-enabled search on Bing to find locations near them. Chevrolet will be the first auto marketer to incorporate a branded advertising experience for the new Windows Phone 7.

Another proof-of-concept technology being shown is Microsoft’s Pivot technology, a feature designed to provide consumers with a quick way to explore, organize and visualize large amounts of data and make it more useful. It works by utilizing Deep Zoom technology (built into Microsoft Silverlight), which manipulates a vast array of items at once, all in high resolution, allowing consumers to zoom in and out of content on the screen. For instance, consumers could zoom in to see a close-up of the Volt exterior and interior features without having to flip between pages.

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