Augmented Reality applications coming to Windows Phone 7

Augmented Reality applications are quickly becoming must have items on any mobile platform. Layar, the most famous one is now being pre-installed on several LG Android handsets and all the Galaxy S devices from Samsung. Google is pushing hard behind Goggles on Android too and the iPhone’s appstore is packed with AU applications (Layar is obviously in there too). But what about Windows Phone 7? Well nothing has been announced or shown yet and the lack of API for the digital compass doesn’t help either. The Camera API is also currently really limited. Ironically Microsoft was the first company to publicly talk about and demonstrate this technology back in 2008 during Bill Gates last CES Keynote but nothing came out of this since then, primary because of Windows Mobile’s messed situation. Now that Microsoft has a totally new Mobile OS and development platform (Silverlight + XNA) there’s hope that the company will push this kind of innovative technology in the near future. On interesting bit that I didn’t catch (thanks to Mark Arteaga for the heads up) is the last sample of the XNA Educational Courses I posted about yesterday : Bonus: Augmented Reality Sample

Continue reading Augmented Reality applications coming to Windows Phone 7 →

LG Optimus (LU2300) Android smartphone released in Korea

Looks like the LG-LU2300 now known as the LG Optimus is finally available in South Korea. Unfortunately I can’t read Korean but from what I gathered the Optimus is currently shipping with Android 1.6 and features a custom Augmented Reality application. The specs are the following:

- SnapDragon SoC
- Android 2.1
- 3.5? AMOLED touch screen
- WVGA (800X480) resolution
- Sliding-QWERTY keypad
- See the track, spin the pad mounted
- 5Mp camera equipped with 720p Geo-tagging video capture
- Divx HD-class video playback
- GPS
- Wi-fi
- DMB-TV tuner
- Built-in Augmented reality app

Check out the video presentation after the break:

Continue reading LG Optimus (LU2300) Android smartphone released in Korea →

LG Ally dedicated site up and running: It’s not the LU2300

The LG Ally promo site is now up and running and finally confirms that the handset that is about to launch in the US is definitely NOT the LU2300 high-end Android smartphone that is launching in Korean soon. According to the Ally website that device has a smaller 3.2″ screen (compared to a 3.7″ AMOLED display on the LU2300) a micro-sd slot, a camera with LED flash and Android 2.1. Unfortunately nothing else is revealed. I wouldn’t be surprised if it actually has an MSM7227 chipset and HVGA screen.

Source: LG Ally

LG Ally officially announced, launching May 20th


LG has officially announced the LG Ally Android smartphone that we have seen a few days ago in the Iron Man 2 TV ad. Unfortunately, besides the May 20th release date there’s barely any info about the phone’s specifications in the Press release:

LG Mobile Phones Joins Forces With Marvel Entertainment To Create a Multi-Media Marketing Campaign for ‘Iron Man 2′

Movie Tie-In Features ‘Stark-Worthy’ TV Spots, Futuristic Micro Site and Game, Special Edition Marvel Comic Book and Robust Movie Promotion Program

Campaign Culminates with Film-Themed Event Highlighting Augmented Reality Technology and the New LG Android Device

SAN DIEGO, May 3 /PRNewswire/ — LG Electronics MobileComm U.S.A., Inc. (LG Mobile Phones), in partnership with the upcoming summer blockbuster, Iron Man 2, from Marvel Studios, is launching a multi-platform marketing campaign that celebrates the film’stheme of heroism through technology and gadgets that push the limit. Proving that life is good when you’re connected, LG will implement a comprehensive campaign focusing on how innovation can help bring people together and make everybody a Super Hero.

Kicking off the campaign’s many initiatives will be Super Hero themed television commercials that showcase the superhuman capabilities of LG’s first Android mobile phone, LG Ally. In-store gift-with-purchase promotions will allow consumers nationwide to receive a special edition Augmented Reality enabled Iron Man 2 comic book with the purchase of selected LG handsets. LG will also launch a movie-themed micro site, www.lgim2.com, which includes an engaging online film-themed game with built-in Augmented Reality experiences and text-to-win consumer sweepstakes. The company’s Iron Man 2 marketing programs will also include special retail promotions at Best Buy for LG LED HDTVs and Blu-ray Disc players.

The campaign will culminate with an exclusive New York event that will celebrate the launch of LG Ally and will feature futuristic technology from the LG Design the Future Challenge. In addition, the event will allow attendees to interact with a variety of Augmented Reality experiences, as well as provide an exclusive behind-the-scenes look at the Iron Man 2 film.

“LG and Marvel have come together once again to empower audiences with a thrilling account of technology and its endless possibilities,” said Ehtisham Rabbani, corporate vice president, marketing and innovation, LG Mobile Phones (LG MobileComm USA Inc.). “Allowing LG to display its innovation expertise and most advanced devices, Iron Man 2 is the perfect fit for LG’s sophisticated handsets and smart products.”

With the world now aware of his dual life as the armored superhero Iron Man, billionaire inventor Tony Stark (Robert Downey Jr.) faces pressure from the government, the press, and the public to share his technology with the military in Iron Man 2. Unwilling to let go of his invention, Stark, along with Pepper Potts (Gwyneth Paltrow), and James “Rhodey” Rhodes (Don Cheadle) at his side, must forge new alliances — and confront powerful enemies. The film is directed by Jon Favreau and will debut in theaters nationwide on May 7.
Continue reading LG Ally officially announced, launching May 20th →

LG Ally Android handsets revealed in Iron Man 2 TV spot

Can this be the US version of the LG LU2300? Probably after a few chassis tweaks because it doesn’t look much like it. Actually it looks a lot like the Windows Phone 7 prototype (LG C900 ?) that Microsoft has been flashing around for a few weeks now. The LG Ally (formely known as the Aloha?) will probably pack a Qualcomm SnapDragon chipset like all high-end smartphones released this year alongside Android 2.1. Unfortunately the TV ad doesn’t say much about the product…

Source: Engadget

LG-LU2300 live pictures


Remember the mysterious SnapDragon based Android handset from LG named the LG-LU2300? Well, the good folks at Cetizen.com managed to post the first ever live picture of the device. The LU2300 has the following specs:

- SnapDragon SoC
- Android 2.1
- 3.5″ AMOLED touch screen
- WVGA (800X480) resolution
- Sliding-QWERTY keypad
- See the track, spin the pad mounted
- 5Mp camera equipped with 720p Geo-tagging video capture
- Divx HD-class video playback
- GPS
- Wi-fi
- DMB-TV tuner
- Built-in Augmented reality app

The LG-LU2300 is scheduled to ship in April or May in South Korea only.

Source: Cetizen via AndroidGuys

LG-LU2300 Android smartphone shipping in Q2 2010


Just a few days after MWC LG announced that their new flagship Android smarthphone, the LG-LU2300, will ship in Q2 2010. The LU2300 is said to have a 1Ghz CortexA8 CPU, WVGA AOMLED touchscreen, 5Mpix camera capable of recording 720P videos, Mobile TV Tuner, Android 2.1 (I guess that it is the SnapDragon handset we heard about a few months ago?). It will also come preloaded with a bunch of apps (an augmented reality being one of them, probably Google Goggles):

“In the past, smartphone users had to download and install all application programs in their new phones,” said Na Joo-young, a spokeswoman for LG. “To address concerns from first-time smartphone users who wanted an easy access to numerous applications, we decided to preload the best applications in our phones.”


Source: TelecomKorea

Google launches Goggles visual search for Android, leaves Microsoft in the dust again

Google Goggles
Yesterday Google launched a new augmented reality app/service for Android called Goggles. This neat little thing lets you search by taking pictures of objects, locations, ladmarks or just by pointing out the camera (it will use the GPS & compass to locate you and display the results in the viewfinder). The Application is only available on Android right now, here’s how it works:

I would really like to know what Microsoft is thingking right now. Bill Gates demoed the same augmented reality tech 2 years ago during his last CES keynote. So far nothing close to it has come out of Redmond. Windows Mobile 7 better have this…

source: Google Goggles