AT&T Launches Major Initiative to Bring ‘Apps to All’
Company Also Plans to Launch Five Android-Based Devices in First Half of 2010
Las Vegas, Nevada, January 6, 2010
newsrelease
AT&T today announced plans to launch five new devices from Dell, HTC and Motorola based on the Android platform. The company also announced a major initiative to expand the universe of mobile applications beyond smartphones to more mobile phones – and spur future app development for emerging consumer electronics devices, its U-verse TV platform, and enterprise and small business workplaces.
At the 4th annual AT&T Developer Summit in Las Vegas, executives outlined details including:
* New devices that will give customers the most robust choices of major operating systems (OS), including Android™, in the U.S.
* A goal to offer all major smartphone OS app stores
* An agreement with Qualcomm to standardize apps development for mid-range Quick Messaging Devices using BREW Mobile Platform. These devices are used by millions of customers who historically have not had the same convenient access as smartphone customers to the market’s hottest apps
* A new AT&T SDK (software developer kit) to help developers immediately begin to develop apps for these devices
* A significantly enhanced developer program and new relationships with global carriers that are intended to make it easier for developers to distribute apps in markets outside the U.S.
* Future initiatives to enable developers to create more apps for AT&T’s U-verse TV, emerging consumer electronics devices, and businesses
* A new AT&T Virtual Innovation Lab and two new Innovation Centers, which will help developers and spur apps development
“Applications help consumers realize the full value and benefits of mobile broadband networks, services and devices,” said Ralph de la Vega, president and CEO, AT&T Mobility and Consumer Markets. “Today some AT&T customers can take advantage of more than 100,000 apps – but only if they have the right handset. Our goal is to bring more apps to millions more of our customers who want convenient access to the market’s hottest apps. At the same time, in the future, we plan to go well beyond mobile devices to spur apps development.”
In addition to ultimately giving more customers more choices of applications, the long-term strategic initiatives announced today will make it easier for developers to cost effectively create applications and reach broader audiences, and help AT&T drive data revenues.
Extend Smartphone Leadership
AT&T will further its leadership in smartphones with the planned launch of five new devices from Dell, HTC and Motorola based on the Android platform. Those devices, which are scheduled to be available during the first half of 2010, include:
* A Motorola smartphone, powered by MOTOBLUR, with a unique form factor and an AT&T exclusive
* Dell’s first smartphone, based on the Android platform and an AT&T exclusive
* A HTC smartphone, based on the Android platform, and an AT&T exclusive
Continue reading Android devices officially coming to AT&T →
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