Updated Microsoft Advertising SDK for Windows Phone 7 released

Microsoft has just released an updated version of the Microsoft Advertising SDK for Windows Phone 7. Unfortunately PubCenter is still only available to US residents. Contrary to what I thought earlier this month it is not yet open to developers worldwide but only to advertiser which can now sell ads via Adcenter. Anyway, here’s what new in the June SDK:

- Streamlined Ad Control APIs make common tasks simpler. For example, the Ad Control will now automatically collapse itself when no ad is available; this previously this required custom code.
- Added support for ads that link to Windows Phone Marketplace. Stay tuned for news on how you’ll soon be able to promote your app by advertising in other Windows Phone apps.
- The Ad Control is now automatically available in the Visual Studio 2010 toolbox.
- Ad requests over SSL for better end-user privacy.
- Numerous bugs fixes and stability improvements.

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Microsoft Advertising for Windows Phone 7 now available worldwide

Finally! Microsoft has announced today prior to the opening of the Cannes Lion festival that Microsoft Advertising Exchange for Mobile is now available globally (it was restricted to the US Only). This means that Windows Phone 7 developers from around the world can now used Microsoft’s in-app adverts to monetize their applications. Microsoft is also opening its Microsoft Advertising Exchange RTB in the UK and Netherlands with Canada, France and Germany in the coming months. Check out the full press release after the break:

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Microsoft allows developers to include advertising in their Windows Phone 7 XNA games

Just a few hours ago I was wondering on Twitter when Microsoft will allow non US residents to use the PubCenter ad control in their Windows Phone 7 applications (just like regular PubCenter for websites, the service is only availalbe to US Residents). Unforturnitely there’s still nothing new on this front but Microsoft has just announced an update to the Windows Phone 7 Advertising SDK that allows US develepers to included text based or image ads in their XNA applications / Games:

Today, Microsoft Advertising is excited to release an update to the Microsoft Advertising SDK for Windows Phone 7 that allows ad-enabled mobile gaming applications. The announcement makes it easy for mobile gaming developers to integrate banner or text ads into their Windows Phone 7 gaming apps via the XNA Framework while leveraging game-specific features like 3D graphics support, multiple graphic blend modes, built-in game loop and much more.

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Microsoft Advertising opened for Windows Phone 7 application registrations

As is was previously announced Microsoft is officially enabling US only Windows Phone 7 applications developers to register their apps if they wish to monetize them through Microsoft’s PubCenter (using the SDK released 2 weeks ago). Unfortunately this only applies to US residents so the vast majority will have to rely on Google’s Mobile Adsense or Admob advertising platform. More info after the break:

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Windows Phone 7 in-application ads using Microsoft Advertising are currently restricted to US Residents

Bad news for all non-US developers who wished to use the recently released Microsoft Advertising SDK for Windows Phone 7. Acording to the official FAQ only Developers living in the US are currently allowed to use Microsoft’s Advertising (PubCenter) in there applications:

Q- Can any developer participate?
A- Currently, only U.S.-based developers or international developers with a legal US business entity with a US tax identification number are supported. Additional international support coming soon.

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Microsoft releases Advertising SDK for Windows Phone 7

This came out of nowhere. While everybody was waiting for the Final Windows Phone 7 SDK ,Microsoft has silently released an Advertising SDK for Windows Phone 7 which will help developers monetize their applications:

Increase your application revenues with the new Microsoft Advertising SDK for Windows Phone 7. The SDK allow easy integration of text and banner ads into your application, and consumes ads served by Microsoft’s mobile Ad Exchange, the first bidded ad exchange for mobile. The exchange includes multiple advertiser sales channels competing in real-time to purchase your ad inventory, incuding Microsoft’s national sales force and adCenter’s significant market footprint. Microsoft’s best-in-class ad targeting solution means better click through rates and better monetization, and the new SDK is integrated with Microsoft pubCenter to give you actionable reporting of how ads are performing in your applications

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