Nokia branded Windows Phone Marketplace has always been in the works

In case you have missed it; Most of the latest Nokia Tango ROMs for the Nokia Lumia 610, Lumia 710, Nokia Lumia 800 and Lumia 900 have traded the regular Makretplace Tile with a new Nokia branded one. This may come as a surprise to most people but those of you who have been following me know that Nokia and Microsoft have been working on a Nokia Branded Marketplace ever since the partnership was put in place more than a year ago. I actually made a post about it when I found out some interesting words in the partnership press release and several job offerings which described the existence to two unified application stores.

The Icon change is probably only the begging so it remains to be seen if others items or section of the Marketplace will offer Nokia specific features exclusive to the Lumia handset. It should also be noted that the Nokia Collection section has strangely vanished from by Nokia Lumia 800 (running Mango) just yesterday so there must be something going on in the background right about now.


  • Anonymous

    The Nokia section of the Marketplace also disappeared from the Lumia 900 yesterday. Yeah, something is going on and I suspect Tango will roll really soon and my 900 will sport a Nokia market logo. 

  • http://twitter.com/VictorBenNews Victor Benyamin

    I prefer the Nokia market logo too.

  • http://www.wellnessvisit.com/ medical tourism

    Nokia is emerging brand and trying to compete against tycoons like Apple, Samsung & HTC.