The Nokia Lumia 900 isn't going to save Windows Phone or Nokia

Time to put things back into perspective. I’m assuming that you all have already glanced over most of the Nokia Lumia 900 reviews today and noticed that the general consensus is that the device is great but definitely not earth shattering. Well, this was to be expected when you see it for what it really is: an over-sized Lumia 800 (with a Gyro, LTE modem and FF Cam) or more accurately a Samsung Focus S with an LTE Modem (and obviously better materials). Any sane person who isn’t a rabid Microsoft fanboy or hater would agree with this. Unfortunately not much more can be done with the current Windows Phone 7 chassis hardware specifications so Nokia and other OEMS are stuck releasing essentially the same phones until Windows Phone 8 Apollo is finally unleashed. Case in point: the Nokia Lumia 800 / 900 camera is undoubtedly held back by the Qualcomm MSM8x55 ISP. Nokia is known to use it’s own imaging silicon for its handsets but was unfortunately not allowed to do so in the Lumia line of devices (reason why the N9 with the exact same Sensor shoots better photos..). This will have to change soon if the Finnish company plans to pack its future flagship Windows Phone handset with the PureView 41MP camera. Fortunately we have learned that the Camera stack will be fully customizable by the OEMs in Windows Phone 8.

Speaking of WP8, there’s now the update issue looming over the Lumia 900 launch and gigantic marketing blitz. We are now getting close to HTC HD2 levels of insanity in terms of unknown when it comes to the upgrade path to Windows Phone 8 for the 1st Gen and 2nd Gen Windows phone 7 devices. In the case of the HTC HD2 we all knew that it for the most part conformed to the Chassis 1 specs but Microsoft decided that sacrifice its historical Windows Mobile fanbase and start from scratch with the WP7 launch in fall 2010. No big deal I guess as this allowed HTC to milk the same hardware platform with the HTC HD7 and HTC HD7S…meh. Unfortunately not allowing current 2nd Gen WP7 handsets to upgrade to Windows Phone 8 would be pure suicide on Microsoft’s part especially after all the hoopla that AT&T, Nokia are going to do this month. Imagine buying what is supposedly the carrier’s flagship handset and be notified a few weeks/months later that your device won’t be update to the latest OS iteration. This would be worse than the Android situation. The mystery here is that nobody outside of Microsoft and its OEM partners knows if the current handsets are powerful enough to cope with the new software unlike the HTC HD2 situation.

So is the Nokia Lumia 900 a disappointment? Nope, it’s the best Windows Phone 7 handset on the market and the best that can be done with the current restrictions enforced by Microsoft. The price is also right: $99 on contract or even $49.99 on Amazon (lick on the banners below). But this ain’t the Messiah that will make Windows Phone gain huge marketshare this year or get Nokia to the top spot in the smartphone market. Execution and marketing is going to be the key here and Microsoft will have to come clean as soon as possible on the Windows Phone 8 upgrade situation. The next BIG THING is, believe it or not, Windows 8. Microsoft will have to perfectly market its refreshed OS later this year alongside it’s mobile WP8 version to finally get so traction outside of the relatively small Windows Phone fanbase. Things are just getting started….

  • Anonymous

    Microsoft has said not one device will turn it but many devices over time. Also Nokia fans will say the n8 was the best handset they made. Even the n9 disappointed the die hard Nokia fanboys. Rather than knocking Nokia and ms this is by far the best phone for the money you can buy. $450 off contract pound for pound its better or equal than anything in that price point.

  • Anonymous

    Indeed. The Nokia Lumia 900 doesn’t have to save anything, because there’s nothing that needs to be saved. There’s no danger of Microsoft and Nokia going out of business over this. And there’s no significant smartphone market share left to lose.Instead, Microsoft, Nokia and AT&T just need the Lumia 900 to show millons of (first time) American smartphone buyers that there’s something different out there. A great deal different..It doesn’t have to be ‘better’ or save anything. It buys publicity and time. Regaining market share is a matter of long term strategy, deep pockets and patience. Not a matter of one device at a certain time in one country.

  • affordable PPC Packages

    Huge competition they are facing from android and IOS so they could be on toes.

  • 12

    N9 does not shoot better pictures and its video recording is in fact worse than of Lumias (lower bitrate).
    Please stop making up these excuses. Nokia should have put better sensor in their upper tier devices. 

  • Anonymous

    This phone isn’t supposed to save MS/Nokia… but the marketing and approach they are taking with this phone should make an impact.  The average person going into an ATT store right now doesn’t know what Windows Phone is and wont know what it is when they leave.  The big deal with the Lumia 900 is the marketing blitz and the programs they have put in place at the ATT stores in order to push this device.

    Sure… to the tech savy Windows Phone is no longer new… but the majority of the average users out there going into ATT to buy a phone it will be… it will be new, fresh, and different… and the Lumia 900 (regardless of the specs) will look like one sexy phone… and it is still fast and fluid… with LTE and the $99 price tag this phone should be a no brainer for someone who isn’t going in to buy an iPhone 4S… and I know the iPhone 4 can be had for $99 but thats not LTE… so if the sales people are using the Lumia and they actual show this device to customers it will surely improve the Windows Phone market share.

  • Malcolm Gideon

    Higher hardware specs don’t mean its a better phone…ask all the Androids users with dual-core processors & carry around chargers. Android is laggy & can’t make it through out the day without a re-charge.

  • Anonymous

    Folks, don’t waste your time on this blab….. the real perspective is that the author is “anonymous” and probably for a good reason.

    Where is Duperman?

  • Lenn Liggins

    Of course this isn’t going to save Microsoft or Nokia, but it puts them in the game of smartphones and it’s everyone ready for Windows 8 (Apollo).   If they want to make a big splash they have to update as you say, but also, the next Lumia has to kill ass and compete with IPhone 5.