Microsoft hopes to grow Xbox Live with Windows 8 integration and Windows Phone

The consolidation of Microsoft’s online assets and services is continuing its slow march with the upcoming integration of Xbox Live into Windows 8. Seeing Microsoft’s online gaming hub on all of the company’s platform is definitely natural but people should expect much out of this especially in terms of cross-platform multi-player scenarios or even cross-platform game development.

A: Live has been successful on the Windows Phone. Live will be built into the PC. It will be the service where you get your entertainment. We were talking about it — you will not just see consoles and handhelds at this show next year, this show’s going to morph into other devices.

A: We think there’s a lot of potential on the Windows phones. With the Nokia relationship, we’re going to have a lot more distribution of phones and Live will be the primary entertainment service. I think that’s going to be a good play for us.

If we have that and the PCs to leverage, that will be a big Live base. It’s our job to make “buy a movie in one place and play it everywhere, buy a game in one place and play it everywhere.” Making things portable will be a big focus of ours.

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