Nokia rebrands Ovi services to Nokia services

The transition to Windows Phone is already well under way and the Ovi services to Nokia services re-branding announcement shouldn’t come as a surprise. A few months ago I wondered how Microsoft was going to integrate the Ovi store into the Windows Phone Marketplace, today’s announcement will surely facilitate this. The transition will start in July and end in Q4 2012.

“The reasons for this decision includes the fact that Nokia is a well-known and highly-loved brand the world over. Our mobile experiences are tightly integrated with our devices – there is no longer a differentiation. For example, if consumers want the best mobile navigation experience, they know it’s a Nokia that they can rely on. These last few years, and moving forward, our mission remains unchanged: we will continue our work to deliver compelling, unified mobile service offerings and next-generation, disruptive technologies.”

source: Nokia

  • Anonymous

    I agree. It makes more sense now that they have tied up with Microsoft in order to expand horizons and make it more appealing. I also thought that they should have done thing long before they did the partnership with Microsoft. It would have been a better strategy in terms of successful messaging and brand awareness.