Windows Phone still losing market share in the US while Android claims top spot

Marketing? What marketing? Sub-par press relation? Delayed and dodgy updates? This can’t be good right? Well, it is definitely not helping Microsoft’s Windows Phone 7 platform to gain any new ground in the US (or anywhere else I would guess). According to Comscore latest Mobile platform “survey” (so take this with a pinch of salt) Windows Phone’s US market-share fell from 9.7% in October 2010 to 8.0% in January 2011. Android rose from 23.5% to 31.2% during the same period. I wouldn’t count on Sprint’s HTC Arrive, Verizon’s HTC 7 Trophy or any of that “but it’s not available on CDMA yet so it’s not fair to compare platforms” nonsense to change anything here.

What would help Microsoft thought, would be to get its head out of it’s lazy b…ack and release updates (that work!) on time and correctly promote the product (yes the latest ads are nice but that’s far from being enough). I’m sure that the guys in Redmond are working hard but what has been done so far obviously hasn’t been enough and last time I checked Google and Apple aren’t standing still either.

And before any one tells me that Comscore’s data is useless I would like to point out that when it favors Microsoft it has no problem being mentioned in their press releases or keynotes…

source: comscore

  • Anonymous

    It should be “Verizon’s 7 Trophy”.

  • http://twitter.com/efjay01 Ef Jay

    To be honest, WP7 doesnt look attractive compared to the competition so this really shouldnt be a surprise to anyone. A nice UI will only get you so far.

  • Anonymous

    The tone of your articles about WP7 have become increasingly whiny. You read like one of those random kids with no patience who post in tech blogs and wants everything NOW (!), along with a clear winner and loser as if the mobile market was some sort of simplistic game. Calm down.

  • http://www.mobiletechworld.com MobileTechWorld

    Ah, right. Sorry for the Typo

  • http://www.mobiletechworld.com MobileTechWorld

    That’s the joy of having my own blog. I can’t write whatever the f.. I want and then it’s up to you to agree or disagree with me. :) And lets be clear here: This is not a Microsoft/Windows Phone or whatever fan site so don’t expect me to only talk good about MS and only repeat the company’s official PR line.

  • Anonymous

    Everything is working against Microsoft regarding mobile. Their update process has been pretty horrendous, their marketing has been bland, and the stigma carried by the “Windows” name certainly doesn’t help much.

    Combine that with the fact that the salespeople at the T-Mob and ATT stores actually discourage you from buying Windows Phones in favor of Android and iOS, and it’s pretty much a perfect storm for failure.

    Microsoft: Pick up the pace, put out those updates and get your OEMs to come up with more tantalizing hardware.

  • Anonymous

    The fact of the matter is that MS’s work on the WP7 update process has left much to be desired. This less than stellar performance is unacceptable for a product that intends to compete with the mobile juggernauts of today. If MS continues to stumble on the details like they have been these past few weeks, WP7 faces certain failure (and that’s a damn shame).

  • Kuranes

    “Losing”, not “loosing”.

  • Anonymous

    Hey, this is his blog and he can write whatever the f**k he wants. If he writes loosing, then it’s loosing, dammit. If you don’t like it, go somewhere else but don’t come here with your criticism. ;-)

  • http://www.mobiletechworld.com MobileTechWorld

    Hehe, I blame Firefox dodgy spellchecker on this one! ;-) You have all the right to criticism me or else I wouldn’t have a comments section here :-)

  • Anonymous

    Wow, grow up? I actually agree with you that Microsoft is stumbling a bit with the WP7 — that much is clear — but the fault is also shared with Samsung. I only suggested that the tone of the articles changed to a more analytical one, perhaps helping put things into perspective and not make every stumble sound like an apocalypse and thus alienate readers.

    I don’t read yours or any blogs expecting any kind of fan service, I only want news and information.

  • http://www.twitter.com/dotcarbon dotCARBON

    The tone of this article is highly misleading. The study makes no differentiation between Windows Mobile and Windows Phone; in other words, we have no idea how Windows PHONE is doing, just how Microsoft as a whole is doing. For all we know, Windows Phone could be 9.6% of that 9.7%–the data isn’t clear.

  • http://www.mobiletechworld.com MobileTechWorld

    That’s why I wrote “Windows Phone” and “Windows Phone 7″. Remember that starting with Windows Mobile 6.5 the platform was renamed to Windows Phone. What this data indicates is that old Windows Phone (or 6.X) users are going to Android instead of WP7 when buying new phones (or else the market share would have, at the very least, stayed the same).

  • http://www.twitter.com/dotcarbon dotCARBON

    I got that. That was never really a point of contention here.

  • http://www.mobiletechworld.com MobileTechWorld

    oki. Like I said in the post this is just just s survey so lets still take it with a grain of salt. But it’s probably a good indication of the current market trends.

  • Anonymous

    MS needs to do something about those T-Mo reps who are programmed to spew out Android talking points at every opportunity. I was buying screen protectors for my HD7 and the sales guy started in on me. Even after I told him that I was satisfied with WP7 he just kept telling me how other people don’t like it. WTF!? I wanted to punch him in the face for being such a douche.

  • Viruela22

    This is not so, according to score, wp7 grows but this data is in conjunction with windows mobiles and this makes it look bad, wp7 grows but wm low, so is not real this failing, would have that show only wp7

  • Anonymous

    Exactly. I went to a T-mob store to try out an HD7 and when I asked him about it the sales guy had this puzzled face, as if he couldn’t believe I was actually interested in WP7. Unbelievable.