Fruit Ninja For Windows Phone 7 selling well but Microsoft still has to promote the platform

Shainiel Deo, CEO of Halfbrick Software developers of Fruit Ninja (not to be confused with his Marketing director), has announced that the Windows Phone 7 version the game has sold in the “high tens of thousands”. Keep in mind that WP7 is priced at $2.99 compared to $0.99 on iOS and Android so “high tens of thousands” so quite good for a platform that has just launched and in the hands of barely 2 Million users (and some of them can’t even buy apps on the Marketplace yet).

Shainiel also complained about Microsoft inability to market and promote the OS:

“I think Microsoft could be doing more to promote the phone and hopefully we’ll start seeing that soon.”

You can watch my Fruit Ninja hands-on video here.

source: Business insider via wpcentral

  • Ef Jay

    Dont see the appeal of this at all, another overhyped game I think.

  • Meekermoloko

    The game is somewhat fun for what it is, but it needs to be better than the other platforms if they are going to charge 2 to 3 times as much for it. There probably is some rule that Xbox Live games must cost at least $2.99, but just having achievements is not going to cut it. I even hear that the iOS version is somewhat smoother … maybe that will be fixed in the WP7 update coming soon.

    I really think that there should be some WP7 exclusivity to justify the extra cost. Yes, it’s only $3, but when you start to buy more and more apps for $1, $2, $5 … the costs do add up and you have to be more selective in what you actually purchase.

    WP7 is a great phone right now. It’s the best I’ve ever owned, but it definitely needs some more creative marketing. Apple and Android have MUCH better ad campaigns.