LG on Windows Phone 7 launch: disappointing

LG is apparently not really ecstatic about the Windows Phone 7 launch according to James Choi, marketing strategy and planning team director of LG:

“From an industry perspective we had a high expectation, but from a consumer point of view the visibility is less than we expected”
“We strongly feel that it has a strong potential even though the first push wasn’t what everyone expected”

No sh@t, Sherlock. Did anybody expect the abyssal launch to result in sky high sales? Same for the sub-par marketing campaign. Windows Phone 7 is currently selling only on the strength of positive reviews and good word of mouth. Microsoft is the only one marketing the platform (at least in some countries) because OEMs and carriers are apparently too busy selling boatloads of Android devices. I haven’t seen any carrier or OEM Windows Phone 7 add since the product was launched but tons of Samsung Galaxy S and Tab, HTC Android device etc ads all over the place. Microsoft better have a new marketing campaign ready for H1 2011.

“There is a need and demand from the operators saying there is too much ‘Android’ in the portfolio. In that sense LG always tries to balance our portfolio, and that’s not just in sense of hardware but OSes as well”

Didn’t see LG balancing its portfolio with the LG Optimus 2X, LG Revolution, LG Optimus Black and LG G-Slate during last week’s CES…

“There is a lot of skepticism at the moment, but once Windows Phone 7 handsets that are mid-tier to low tier start appearing the market share will grow. Right now it’s only exclusively present in a high tier, because of its hardware requirements, and that’s limiting growth”.

For this to happen, Microsoft will have to certify SoCs for WP7 that are more powerful than the QSD8250, thus making the current Windows Phone 7 devices lower-end and I personally don’t see this happening before the end of the year (by this I mean higher end devices shipping).

Watch out for my LG Optimus 7 review coming in a few days and my Mobile World Congress coverage live from the show floor next month.

source: pocket-lint

  • http://twitter.com/arunjeevi Arun Kumar

    So true, I see LG promoting their Optimus One on TV like crazy here in India, but still no news about Windows Phone launch. In case if they has launched it, no one knows about it yet.

  • Hads

    It seems like Android has the momentum. It has the interest of industry and customers alike. People are anticipating android tablets. This will hurt WP7 and Windows in the long term. Maybe MS should have developed the tablets version of WP7 instead of waiting for a Windows tablet. Waiting 2 years out might be too late.

  • Husseinhorami

    Well, Microsoft need to do some advertising especielly in Skandinavia, here everyone is infected with the iPhone virus.
    In the stores, i’m asking them, do you have Windows Phone 7? They say, no, but you should get an iPhone instead.
    I know from myself that i bought my LG Optimus 7 from the same company.
    But Microsoft should update on the news about Spotify, here in Skandinavia Spotify is a must in the phone!
    And you cant register a swedish/dk/no live account and join the market place, you have to register a US or UK
    to get acces. It always gets error whewn you purschase with Master Card or VISA in zune or market place

  • Husseinhorami

    But anyways, Samsung Omnia 7 is exclusive for an telekomcompany that i dont like, so i went with LG Optimus 7 because of the extra functions and more memory, and they say its gorilla glas in it. But LG should know that there is a reason people dont buy their products so much, they really messed things up in the past. But ofc, LG’s device kicks HTC Trophy and Mozart in the b*tt, HTC is overrated mainstream peace of crap.

  • http://www.mobiletechworld.com MobileTechWorld

    I agree, the LG Optimus 7 has the best build quality out of all the WP7 devices out there (will talk about it more in my review soon but I already shot a video here http://www.mobiletechworld.com… ) and also has the fastest application loading times. They keep being thrashed because of the past reputation in the mobile sector (the past 4 years) but hopefully the release of their new Android (and hopefully WP7) will change that.

  • Viruela22

    There are more players in this game, isn’t only lg from where lg is a reference since nor what this doing right with android, just look at that this position of phone manufacturer htc said he was happy and samsung also, and lanzaria more phone in barcelona, the last phones released with android were equal to that length with wp7 so still what to wait out the new telephones matadors

  • Diego!

    Hi M! I don’t want to be rude, but, do you really think after their comments that LG will launch another WP7 device in the near future? I don’t think so.
    They are concentrating in Android. As you mentioned above, Microsoft needs to speed up things and certify SoCs (dual core please) for WP7, if not…. well, we know what’s coming… :(

  • http://www.mobiletechworld.com MobileTechWorld

    Yeah they will come out with more WP7 devices but the issues isn’t LG here but the mainly the fact that WP7 is still fairly new to the market. When Android came out none of the handsets where selling much. It’s only when the HTC Hero and then the Motorola Droid came out that everything skyrocketed. Same will happen if MS get’s its head out of its back side and market the platform as it should (new marketing campaign) and we start seeing tons of great apps (there’s frankly only a handful of great ones right now and MS has yet to provide some must needed APIs). Dual Core SoCs in smartphones (not Tablets.) are only good for PR this year IMO. It’s all about the software and MS has to show us exciting things coming to WP7 (on the current handsets) and it will be enough for this year. Sure new SoC’s will be certified but the only tangible thing that they can bring to the table right now is better video decoding/encoding and even this doesn’t really matter if the OEMs use crappy camera sensors (in the case of encoding). The iPhone isn’t selling because of it’s SoC but because of the whole package (Apps,iTunes,Smooth UI, nice camara etc..).

  • Liggs22

    The problem with WP7 is they act like they’ve got plenty of time and they don’t. Putting out a tablet is a good thing and they should do that also, but they’ve got to act like Geico and make commericals that make people laugh and informed about their product. They also need to get Sony Ericsson, Motorola and a few more on board to make more phones that are different and with dual cores.

  • http://www.mobiletechworld.com MobileTechWorld

    Yes, MS has to move quickly but principally on the software side IMO. So many things can be and should be added to the OS this year but knowing the company’s past history one has to wonder if they will be capable of getting everything ready in such a short time. The marketing definitely sucks tho…