LG on Windows Phone 7 launch: disappointing

LG is apparently not really ecstatic about the Windows Phone 7 launch according to James Choi, marketing strategy and planning team director of LG:

“From an industry perspective we had a high expectation, but from a consumer point of view the visibility is less than we expected”
“We strongly feel that it has a strong potential even though the first push wasn’t what everyone expected”

No sh@t, Sherlock. Did anybody expect the abyssal launch to result in sky high sales? Same for the sub-par marketing campaign. Windows Phone 7 is currently selling only on the strength of positive reviews and good word of mouth. Microsoft is the only one marketing the platform (at least in some countries) because OEMs and carriers are apparently too busy selling boatloads of Android devices. I haven’t seen any carrier or OEM Windows Phone 7 add since the product was launched but tons of Samsung Galaxy S and Tab, HTC Android device etc ads all over the place. Microsoft better have a new marketing campaign ready for H1 2011.

Continue reading LG on Windows Phone 7 launch: disappointing →

Qualcomm MSM8260 and MSM8660 with Adreno 220 GPU shown on video

During last weeks CES Qualcomm publicly demonstrated for the first time the upcoming MSM8260 and MSM8660 SoC which is expected to be in retail devices later this year. The Dual -Core Scorpion powered SoC started sampling back in June and is basically an evolution of the current single chip SoC available in smartphone powered by the QSD8X50, MSM8X55 and MSM7X30 but with two Scorpion CPUs clocked a 1.2Ghz and the new Adreno 220 GPU. People are quit to trash Qualcomm because of most of the smartphone out on the market which are powered by their chips usually don’t perform as good as advertised. Unfortunately what most don’t realize is that this is mostly due to the software (the OS) and the drivers used by the OEMs. Take an HTC HD2 and try to play a 720P video on it and it will be impossible. Now try the same on any of the Windows Phone 7 devices out there (which have exactly the same specs) and you will see that the now “old” QSD8250 can playback the720P videos without breaking a sweat (you will have to bypass the Zune Software to do this as explained in my recent Windows Phone 7 Review).Some for the GPU performance: check out my Adreno 205 vs SGX540 benchmark to see the interesting results. Anyway, hit the break to see the MSM8660 in action (it can playback 3D HD video!):

Continue reading Qualcomm MSM8260 and MSM8660 with Adreno 220 GPU shown on video →