Microsoft allows developers to include advertising in their Windows Phone 7 XNA games

Just a few hours ago I was wondering on Twitter when Microsoft will allow non US residents to use the PubCenter ad control in their Windows Phone 7 applications (just like regular PubCenter for websites, the service is only availalbe to US Residents). Unforturnitely there’s still nothing new on this front but Microsoft has just announced an update to the Windows Phone 7 Advertising SDK that allows US develepers to included text based or image ads in their XNA applications / Games:

Today, Microsoft Advertising is excited to release an update to the Microsoft Advertising SDK for Windows Phone 7 that allows ad-enabled mobile gaming applications. The announcement makes it easy for mobile gaming developers to integrate banner or text ads into their Windows Phone 7 gaming apps via the XNA Framework while leveraging game-specific features like 3D graphics support, multiple graphic blend modes, built-in game loop and much more.

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Angry Birds for Windows Phone 7 officially confirmed again. Already 12 millions payed downloads

Mikael Hed,founder of Rovio mobile, has once again confirmed that Angry Birds is currently being developed for Windows Phone 7 during the Le Web conference today in Paris. The game has been bought more than 12 million times (!) and has been downloaded (free version with ads) more than 30 Million times (!!). Crazy numbers right? That’s why having this game on Windows Phone 7 can only be a good thing for PR and marketing. Here’s the short transcript about the WP7 version:

We’re actively looking at WP7, we have a very good relationship with Microsoft so no harm done on that (talking about the PR cock-up). They just announced our game for the platform a bit ahead of schedule.

Checkout the full interview in video after the break:

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Applications reports and analytics finally available to Windows Phone 7 developers

Microsoft is finally providing application reports, analytics and payout details in Windows Phone 7 Marketplace developer Dashboard. Ever since Windows Phone 7 launched in early October, developers who submitted applications had no easy way to know how many times there application was downloaded (or bought) and had to find other ways to get this information (for example looking at server logs and guesstimating application usage if their app connects to their server etc..). Anyway, this is now history and Microsoft finally stepped up and “fixed” this. Just beware that the first payments won’t be made before February 2011.