ScanSearch Augmented Reality Application coming to Windows Phone 7

Remember a few days ago I posted about the possibility of seeing Augmented Reality applications on Windows Phone 7 before the end of the year. If you have taken a close attention at all the LG E900media you may have noticed that a particular application seems to be pre-installed on LG’s WP7 handset. The first video was super blurry but the ones posted today reveal that the name of this application is actually ScanSearch:

ScanSearch is an augmented reality application developed by Korean Software Company OlaWorks (whos CEO was previously Managing Director, Online Services Group and GM, Consumer and Online Business at Microsoft) and currently available on the iPhone. I’m guessing that LG has some sort of partnership with Olaworks to develop the Windows Phone 7 version (Olaworks already supplies LG with a Face detection Suite ). As you probably already know there’s no digital Compass API currently available for third-party developers in the SDK but it apparently isn’t the case for OEMs. Check out a video of the iPhone after the break:

There’s also a Media Sharing application present on the LG E900 which I guess is a DLNA based to browse you phone’s media directly on your TV (similar to Samsung’s AllShare DNLA app):

This isn’t really surprising given that the E900′s oficially retail name is apparently going to be Optimus 7 and that this Optimus line of products has always be said to be “Augmented Reality enabled”.