Latest Bing Mobile application adds Visual Scanning and Social integration

Microsoft has just released a major update to the Bing Maps application for the iPhone and iPod Touch (and hopefully on Windows Mobile later). Redmond is going against Google Goggles service with the new visual scanning feature introduced today. User will be able to scan the barcode of any product or the cover art of books, CDs, DVDs, or video games and get relevant results like prices, reviews and merchants sites links. Check out the features description below:

Social – Now you can connect your Facebook and Twitter accounts and see combined status updates from your friends from within the Bing app. But that’s easy. When we asked what else we could do with this personal intelligence, we looked at the data behind how people were using their social networks. Turns out that over 40% of the time when people ask ambiguous queries that don’t have a defined answer (like where should I go to eat tonight), social networks are faster at providing a great answer than traditional search engines.

So now when you search for something using our (beautiful, if I might say) Bing app, you’ll see web results along with relevant results from your social network. So if you search for a movie, you’ll see movie showtimes first, then anything your friends may have said about it next. This is also handy for local businesses or products where you want to see what your network is saying. Last, when you find something you like using the app, you can easily share it with your network on Facebook, Twitter, or through email.

Visual Scanning – speaking of finding products, the iPhone app now features visual scanning of barcodes and cover art. Use the camera on your iPhone to scan the barcode of any product or the cover art of books, CDs, DVDs, or video games. You’ll see descriptions, and often reviews, prices, and links to merchant websites. This feature makes it easy to comparison shop for your favorite products or just find a place to buy that book your friend won’t shut up about.

Let’s hope that these new features will be natively included in Windows Phone 7. THe bing Maps app for iPhone and iPod Touch is available now on iTunes and the AppStrore.

Source: Bing

  • Davidinnz

    It works in my WP7 phone as of today.