LG Ally officially announced, launching May 20th

LG has officially announced the LG Ally Android smartphone that we have seen a few days ago in the Iron Man 2 TV ad. Unfortunately, besides the May 20th release date there’s barely any info about the phone’s specifications in the Press release:

LG Mobile Phones Joins Forces With Marvel Entertainment To Create a Multi-Media Marketing Campaign for ‘Iron Man 2′

Movie Tie-In Features ‘Stark-Worthy’ TV Spots, Futuristic Micro Site and Game, Special Edition Marvel Comic Book and Robust Movie Promotion Program

Campaign Culminates with Film-Themed Event Highlighting Augmented Reality Technology and the New LG Android Device

SAN DIEGO, May 3 /PRNewswire/ — LG Electronics MobileComm U.S.A., Inc. (LG Mobile Phones), in partnership with the upcoming summer blockbuster, Iron Man 2, from Marvel Studios, is launching a multi-platform marketing campaign that celebrates the film’stheme of heroism through technology and gadgets that push the limit. Proving that life is good when you’re connected, LG will implement a comprehensive campaign focusing on how innovation can help bring people together and make everybody a Super Hero.

Kicking off the campaign’s many initiatives will be Super Hero themed television commercials that showcase the superhuman capabilities of LG’s first Android mobile phone, LG Ally. In-store gift-with-purchase promotions will allow consumers nationwide to receive a special edition Augmented Reality enabled Iron Man 2 comic book with the purchase of selected LG handsets. LG will also launch a movie-themed micro site, www.lgim2.com, which includes an engaging online film-themed game with built-in Augmented Reality experiences and text-to-win consumer sweepstakes. The company’s Iron Man 2 marketing programs will also include special retail promotions at Best Buy for LG LED HDTVs and Blu-ray Disc players.

The campaign will culminate with an exclusive New York event that will celebrate the launch of LG Ally and will feature futuristic technology from the LG Design the Future Challenge. In addition, the event will allow attendees to interact with a variety of Augmented Reality experiences, as well as provide an exclusive behind-the-scenes look at the Iron Man 2 film.

“LG and Marvel have come together once again to empower audiences with a thrilling account of technology and its endless possibilities,” said Ehtisham Rabbani, corporate vice president, marketing and innovation, LG Mobile Phones (LG MobileComm USA Inc.). “Allowing LG to display its innovation expertise and most advanced devices, Iron Man 2 is the perfect fit for LG’s sophisticated handsets and smart products.”

With the world now aware of his dual life as the armored superhero Iron Man, billionaire inventor Tony Stark (Robert Downey Jr.) faces pressure from the government, the press, and the public to share his technology with the military in Iron Man 2. Unwilling to let go of his invention, Stark, along with Pepper Potts (Gwyneth Paltrow), and James “Rhodey” Rhodes (Don Cheadle) at his side, must forge new alliances — and confront powerful enemies. The film is directed by Jon Favreau and will debut in theaters nationwide on May 7.
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mConvert: Free unit conversion application for Windows Mobile

XDA-Devs user paulmahoney40 has just released his free unit conversion application for Windows Mobile Phones called mConvert:

System Requirements:
•Windows Mobile (Tested on 6.5)
•Windows .NET Framework 3.5
•WVGA Resolution Screen
•Touch Screen

The application is fairly straightforward but could use a better unit selection system IMO. Head over to the XDA-Devs thread here to download it.

Sony Ericsson Xperia X10 Mini headed to Vodafone UK

There hasn’t been much news about Sony Ericsson’s Xperia X10 Mini since its announcement back in February during MWC10. SE just can’t seem to release a product on time lately but according to the picture above the X10 Mini is headed to Vodafone UK soon (picture taken from the May issue of Vodafone UK’s catalog). For more info on the X10 Mini and X10 Mini Pro check ouy my hands-on video here  and size comparison here.

Source: CoolSmartPhone

KIN One and KIN Two pre-orders starting May 6th, launching May 13th

Nothing is official yet but according to an internal Verizon report (pics) Microsoft’s KIN ONE and KIN TWO handsets are going to be available for pre-order on May 6th and will starting shipping on May 13th. This isn’t really surprising given that we already knew that both devices are expected to launch this month. The info that everybody wants to know now is; what kind of data and voice plan is Verizon going to offer and how much are those plans going to cost. The success of KIN will be highly depended on the price of the devices and the carrier contract.

Source: SlashPhone