HTC expected to expland its smartphone sales thanks to Android

According to HTC‘s chief financial officer, Cheng Hui-ming, the company is planinng to increase shipment by 50% from 3.3m handsets in the first quarter to 4.5m in the second quarter thanks to the growing popularity of Google’s Android platform.  Theyare alsos forecasting second-quarter revenues to be as high as T$50bn (US$1.6Bn). HTC has also confirmed that they are going too ship Windows Phone 7 handset this year (yes only one). Android has been a double edged sword for HTC; on one hand it help the company to diversify and establish itself as a brand and gave it the ability to financially survive during the long and painfull Windows Mobile 6.X to Windows Phone 7 transition but the other side of the coin brought Apple’s lawsuit and now Microsoft’s licensensing agreement for the use of Android. Will HTC’s Android endeavor be worth it in the long run ?

Source: FT

  • Murani

    I think it will be worth it in the long run. I just think HTC has to realize the market strength that they have with their brand. People absolutely love HTC handsets and they are a prized and valued OEM partner.

    If I was HTC I would produce a “flagship” WP7 device that keeps the WP7 as the leading hardware device on the market and give WP7 a signature device. Take the leverage from having a hot selling and market share grabbing device and get Microsoft to reduce the licensing cost for Android.

    This will help them continue to push the Sense UI and their own brand while having a boatload of revenue from producing top notch WP7 flagship devices every year.

  • Murani

    I think it will be worth it in the long run. I just think HTC has to realize the market strength that they have with their brand. People absolutely love HTC handsets and they are a prized and valued OEM partner.

    If I was HTC I would produce a “flagship” WP7 device that keeps the WP7 as the leading hardware device on the market and give WP7 a signature device. Take the leverage from having a hot selling and market share grabbing device and get Microsoft to reduce the licensing cost for Android.

    This will help them continue to push the Sense UI and their own brand while having a boatload of revenue from producing top notch WP7 flagship devices every year.

  • http://www.mobiletechworld.com/tips-contact/ M. Daou

    Yup,totally agree with you.

  • http://www.mobiletechworld.com/tips-contact/ M. Daou

    Yup,totally agree with you.