Gameloft cutting back Android investment

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French mobile developer Gameloft known for its ports of big franchise games to mobile devices has announced that it’s significantly cutting back investment in the Android platform:

“We have significantly cut our investment in Android platform, just like … many others,” Gameloft finance director Alexandre de Rochefort said at an investor conference.

Rochefort said the company has cut back on investment mostly due to weaknesses of Android’s application store.

“It is not as neatly done as on the iPhone. Google has not been very good to entice customers to actually buy products. On Android nobody is making significant revenue,” Rochefort said.

They also said that they are selling 400 times more apps on the iPhone compared to Android. Well, if it took them this long to realise that they are not going to sell as many apps on Android than on the iPhone then these guys should probably stick to Apple‘s smartphone. You don’t have to be a genius realise this given Android’s current marketshare and the fact that paid apps are only available in less than 10 countries. You also have to take into account that the targeted users aren’t the same, people who buy Android devices are not the same as those who buy iPhones/iPod Touchs. I wonder what they expected ?

Source: Reuters