LG BL40 Chocolate Touch launching this month in Europe, worldwide in October

BL40b
Today LG is announcing that their new top of the line featurephone, the BL40 Chocolate Touch, in launching in Europe this September, followed by the rest of the world in October. Here’s the ress release:

Seoul (Korea Newswire) September 4, 2009 — LG Electronics (LG), a global leader and technology innovator in mobile communications, today announced the worldwide retail release of the highly anticipated new Chocolate (LG-BL40). The stunning fourth handset of the Black Label Series will be available in Europe from mid-September before making its way around the world.

With the introduction of this bold new shape, the new Chocolate is essentially reinventing the way consumers view and use mobile phones. Designed with sleek sophistication, the strikingly unconventional 4-inch wide screen opens up an enlarged and more optimal space for “on-the-go” computing, allowing for an entirely new mobile experience that raises the bar of innovation.

Users will see things differently with the widened 21:9 panoramic display that establishes a new level of visual comfort for the reading of web pages and e-mail and dramatically brings videos and games to life with cinematic flair. Going wide also allows for the dual screen era to finally be brought to handsets for enhanced usability, which when combined with LG’s upgraded and intuitive S-Class UI brings a whole new meaning to the words “user friendly”.

“The new LG Chocolate will dramatically change the way we interact with our phones,” said Dr. Skott Ahn, CEO of LG Electronics Mobile Communications Company. “The new Chocolate reflects the originality and sophistication of the Black Label Series and like its predecessor, we are confident that the new Chocolate will create its own legacy and further enhance our standing in the market.”

Beginning from the UK, the new LG Chocolate will be released across the Europe in September and will be expanded to the rest of the world from October 2009.

Here’s a pretty neat hands-on video of the phone posted on Engadget where you can see that LG did a pretty good job optimizing th whole UI for the phone. Shame that’s not a smartphone though… : here

Source: LG

  • http://xmangerm.vox.com/ xmangerm

    This seems to be a very nice phone, however beware of the use of LG’s own operating system can be a showstopper. The bottom line is the lack of apps that can be downloaded to extend its embedded functions is practically missing in action. For example, I recently purchased the LG KC910 (Renoir) with its fancy 8 Meg Camera (which btw works very well) but the absence of useful down-loadable apps besides a few java ones is downright terrible. And if you want proof go to the LG app store (http://ph.lgapplication.com/web.application.RetrievePhoneSelect.dev) and only “two Windows mobile” phones are supported at the moment GM730 and KS20. And for this oversight, I have jumped shipped and rightly purchased a Samsung I8910 HD smartphone with S60 5th ed and will hopefully never look back to LG phones again.

  • http://xmangerm.vox.com xmangerm

    This seems to be a very nice phone, however beware of the use of LG’s own operating system can be a showstopper. The bottom line is the lack of apps that can be downloaded to extend its embedded functions is practically missing in action. For example, I recently purchased the LG KC910 (Renoir) with its fancy 8 Meg Camera (which btw works very well) but the absence of useful down-loadable apps besides a few java ones is downright terrible. And if you want proof go to the LG app store (http://ph.lgapplication.com/web.application.RetrievePhoneSelect.dev) and only “two Windows mobile” phones are supported at the moment GM730 and KS20. And for this oversight, I have jumped shipped and rightly purchased a Samsung I8910 HD smartphone with S60 5th ed and will hopefully never look back to LG phones again.