Samsung updates their Mobile Innovator Windows Mobile SDK

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Samsung has released the 1.2 version of their Windows Mobile SDK. In addition to Microsoft’s APIs the Mobile Innovator SDKs adds access to APIs unique to Samsung phones like GPS, accelerometer and numerous other sensors. The 1.2 version adds new APIs for FM Radio and dual camera functionality and includes support for 3 new phones: the GT-C6625 Valencia, the SCH-m490/m495 T*Omnia and the GT-I8000 Omnia II.

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Microsoft and Yahoo announce 10 year Search & Advertising deal

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That’s it, it’s finally done. Microsoft and Yahoo just issued a press release announcing the long rumored search and ad deal. They’ve also set up a dedicated website www.choicevalueinnovation.com. One big part of the deal that was not known before is the fact that Microsoft has access to all of Yahoo’s search technology for the next 10 years. This can only help improve Bing in a big way and also means that Yahoo is definitely out of the search game. Regarding the advertising part of the deal, Microsoft’s AdCenter will be the platform used to serve ads. So now we have Google AdWords/Adsense vs Microsoft AdCenter/PubCenter.
Here is the press release:

Carol Bartz & Steve Ballmer credit: Microsoft

Carol Bartz & Steve Ballmer credit: Microsoft

Microsoft, Yahoo! Change Search Landscape
Global Deal Creates Better Choice for Consumers and Advertisers

SUNNYVALE, CA and REDMOND, WA — 29 July, 2009 — Yahoo! and Microsoft announced an agreement that will improve the Web search experience for users and advertisers, and deliver sustained innovation to the industry. In simple terms, Microsoft will now power Yahoo! search while Yahoo! will become the exclusive worldwide relationship sales force for both companies’ premium search advertisers.

For Web users and advertisers, this deal will accelerate the pace and breadth of innovation by combining both companies’ complementary strengths and search platforms into a market competitor with the scale to fuel sustained development in search and search advertising. Users will find what they care about faster and with more personal relevance. Microsoft’s competitive search platforms will lead to more value for advertisers, better results for web publishers, and increased innovation and efficiency across the Internet.

Under this agreement, Yahoo! will focus on its core business of providing consumers with great experiences with the world’s favorite online destinations and Web products.

“This agreement comes with boatloads of value for Yahoo!, our users, and the industry. And I believe it establishes the foundation for a new era of Internet innovation and development,” said Yahoo! CEO Carol Bartz. “Users will continue to experience search as a vital part of their Yahoo! experiences and will enjoy increased innovation thanks to the scale and resources this deal provides. Advertisers will also benefit from scale and enjoy greater ease of use and efficiencies working with a single platform and sales team for premium advertisers. Finally, this deal will help us increase our investments in priority areas in winning audience properties, display advertising capabilities, and mobile experiences.”

Providing a viable alternative to advertisers, this deal will combine Yahoo! and Microsoft search marketplaces so that advertisers no longer have to rely on one company that dominates more than 70 percent of all search. With the addition of Yahoo!’s search volume, Microsoft will achieve the size and scale required to unleash competition and innovation in the market, for consumers as well as advertisers.

Microsoft CEO Steve Ballmer said the agreement will provide Microsoft’s search engine, Bing, the scale necessary to more effectively compete, attracting more users and advertisers, which in turn will lead to more relevant ads and search results.

“Through this agreement with Yahoo!, we will create more innovation in search, better value for advertisers, and real consumer choice in a market currently dominated by a single company,” said Ballmer. “Success in search requires both innovation and scale. With our new Bing search platform, we’ve created breakthrough innovation and features. This agreement with Yahoo! will provide the scale we need to deliver even more rapid advances in relevancy and usefulness. Microsoft and Yahoo! know there’s so much more that search could be. This agreement gives us the scale and resources to create the future of search.”

“This deal fits the long-term strategic direction of Yahoo! to remain the world’s leading online media company and Carol Bartz has the full and unanimous support of the Yahoo! Board behind this deal,” said Roy Bostock, chairman, Yahoo! Inc. “This is a significant opportunity for us. Microsoft is an industry innovator in search, and it is a great opportunity for us to focus our investments in other areas critical to our future.”

The key terms of the agreement are as follows:

•The term of the agreement is 10 years;

•Microsoft will acquire an exclusive 10 year license to Yahoo!’s core search technologies, and Microsoft will have the ability to integrate Yahoo! search technologies into its existing web search platforms;

•Microsoft’s Bing will be the exclusive algorithmic search and paid search platform for Yahoo! sites. Yahoo! will continue to use its technology and data in other areas of its business such as enhancing display advertising technology.

•Yahoo! will become the exclusive worldwide relationship sales force for both companies’ premium search advertisers. Self-serve advertising for both companies will be fulfilled by Microsoft’s AdCenter platform, and prices for all search ads will continue to be set by AdCenter’s automated auction process.

•Each company will maintain its own separate display advertising business and sales force.

•Yahoo! will innovate and “own” the user experience on Yahoo! properties, including the user experience for search, even though it will be powered by Microsoft technology.

•Microsoft will compensate Yahoo! through a revenue sharing agreement on traffic generated on Yahoo!’s network of both owned and operated (O&O) and affiliate sites.

?Microsoft will pay traffic acquisition costs (TAC) to Yahoo! at an initial rate of 88% of search revenue generated on Yahoo!’s O&O sites during the first 5 years of the agreement.

?Yahoo! will continue to syndicate its existing search affiliate partnerships.

•Microsoft will guarantee Yahoo!’s O&O revenue per search (RPS) in each country for the first 18 months following initial implementation in that country.

•At full implementation (expected to occur within 24 months following regulatory approval), Yahoo! estimates, based on current levels of revenue and current operating expenses, that this agreement will provide a benefit to annual GAAP operating income of approximately $500 million and capital expenditure savings of approximately $200 million. Yahoo! also estimates that this agreement will provide a benefit to annual operating cash flow of approximately $275 million.

•The agreement protects consumer privacy by limiting the data shared between the companies to the minimum necessary to operate and improve the combined search platform, and restricts the use of search data shared between the companies. The agreement maintains the industry-leading privacy practices that each company follows today.

The agreement does not cover each company’s web properties and products, email, instant messaging, display advertising, or any other aspect of the companies’ businesses. In those areas, the companies will continue to compete vigorously.

The transaction will be subject to regulatory review. The agreement entered into today anticipates that the parties will enter into more detailed definitive agreements prior to closing. Microsoft and Yahoo! expect the agreement to be closely reviewed by the industry and government regulators, and welcome questions. The companies are hopeful that closing can occur in early 2010.

The companies have established a website at http://www.choicevalueinnovation.com to provide consumers, advertisers and publishers with additional information about the benefits of the agreement.
Link

Microsoft releases Hopper Test Tool for Windows Mobile

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Following the release of the AppVerifier and the launch of the submission & certification process for the Windows Mobile Marketplace, the mobile team has made available the Hopper test tool for developers. It’s a software test tool that simulates random user input on mobile devices and is required for certification for the marketplace.

Hopper is a software test tool that simulates random user input on mobile devices providing a sometimes meaningful mean time to failure (MTTF) number. It is designed to find bugs and is not intended to run scenario tests or do “specific user things” – it is completely random. Hopper stresses the entire device and will execute anything accessible through the UI many, many times. It has no knowledge of where it is at any time and has limited ability to detect poor system health. Hopper executes randomly, thus different bugs might be encountered each time the tool runs. Fixing enough bugs to impact MTTF may take many runs. Reproducing specific runs and/or finding the particular bug that caused any specific failure can prove to be difficult. While Hopper excels at finding system stability bugs quickly, it was never designed to debug or diagnose the source of any particular problem. It utilizes a “system snapshot” log at regular intervals which can help you understand fault. Determining device MTTF via stress testing and debugging is a simple process: run a stress tool until the device fails, diagnose the failure, fix the bug, and re-start the stress tool. In theory, each time a bug gets fixed, MTTF increases because the tool runs longer without a failure.

Grab it here

T-Mobile USA debuts HTC Touch Pro2, availability in 2 weeks

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T-Mobile has finally announced the upcoming availability of HTC Touch Pro2. Coming in a “mocha” finish/color it also lacks the front facing VGA camera that is standard in Europe. It should be available to customers beginning Aug. 12. you can read the announcement here

Source : Gizmodo